david.se is a design strategy and creativity agency founded by David Carlson who has been working in the forefront of the international design scene for more than 25 years. David Carlson is the founder of David Report, Designboost, Carlson Ahnell, and David Design. He is the author of Make Design Matter, a pocket size guide to meaningful design and a board member of Svensk Form, the design association mandated by the Swedish government to promote Swedish design. His social life reflects his cross-pollinating mindcast: president of a nature conservation organization; guitar player in bands since the early 80s, most recently with Miller Moon; and last but not least, a deeply dedicated gardener – more specifically, of old roses with unmatched aromas.

david.se maintain a global network of the most talented designers, creatives and recognized thought-leaders and will thus

be able to offer a bespoke and multidisciplinary mix of experts for each assignment.


Design strategy:

david.se provides know-how and delivers bespoke solutions to corporate brands that need a repositioning, a revitalized approach or just a more desirable product and service offering. david.se uses design and creativity as strategic tools to increase performance and market differentiation and thus attract the consumers in a more powerful way. With an outstanding international designer network david.se helps brands create partnerships, products and services that are worth talking about.


david.se works as a catalyst for corporate brands and organizations when it comes to challenge the status quo and think in new directions. david.se facilitates creative workshops and ideation sessions that often end up into groundbreaking concepts, products, services or even new brands.


With a deep knowledge in the fields of design, consumer behaviour, trends and retail, david.se helps brands

understand and navigate the everchanging global cultural landscape.


Internationally sought after as a speaker at conferences, seminars, schools, and corporate events,

David Carlson tells stories in an informed and inspiring manner about his holistic approach at

the intersection of design, culture, and business. Recently, his assignments took him to USA,

UK, France, Japan, Singapore, South Korea, Iceland, Chile, Holland, Austria, Slovenia,

Taiwan, Mexico, Germany, Switzerland, Bulgaria, Russia, Denmark, Finland, Norway,

and Sweden.


Because comfort doesn’t equal success - magic happens elsewhere. Dead fish float

downstream. Go for singularity and be unique, find the consumer demands that are not

yet fulfilled and look for movements in the market that can give you an extra boost. Leave

the highway and take a ride with david.se at the scenic route.


Some past and present clients of david.se: E.ON, Iittala, Wallvision, Absolut, BMW, Borgstena,

Audi, IKEA, EFG, Volvo and City of Malmö to mention a few.


Address: Strandbadsvägen 2, 239 42 Falsterbo, Sweden. Mail: david(at)david(dot)se Tel: +46407982897