David visualises and conceptualises brand strategies by creating experiences like new innovative products, services, communication and environments. Depending on the assignment David handpicks people with special qualifications from his global network. The personal design process of David Carlson is creating order and effectiveness without affecting the creativity. Through the years David has worked with some of the worlds leading designers of today, like Konstantin Grcic, Karim Rashid, Ronan & Erwan Bouroullec, Inga Sempe, Stephen Burks, Eero Koivisto, Satyendra Pakhale, Tim Power, Monica Förster, Björn Dahlström, Mats Theselius and the Norwegian trio Norway Says to mention a few.